Rivian has just opened its newest retail store in RiNo district, Denver, Colorado to bring a more immersive experience for customers and car enthusiasts alike. It's the second showroom launch for Rivian this month!
Now located outside of Denver’s urban center, this store promises to “showcase an unprecedented level of interaction with technology and product” as shoppers explore later appointments for Rivian's range of all-electric cars or trucks.
Visitors Encouraged to Climb into R1T and R1S Vehicles for Experience
Rivian recently announced the opening of its new showroom in
Denver, Colorado located at 2763 Blake Street.
This site is situated right next to other outdoor
attractions that are popular with the locals such as RiNo (River North Park) and RiNo
Made Makers Market, making it easy for visitors to access all sorts of
activities.
The company prefers to refer these sites as “Spaces” because
they want customers who visit them experience more than a typical car
dealership showroom.
From trying out their own custom interactive vehicle knowledge displays to being able to climb into their R1T and R1S vehicles for an immersive adventure, Rivian's Spaces will provide customers a whole new level of entertainment while learning about the product offerings available from Rivian.
Paint Samples, Wheel/Tire Displays and Demo Drive are also Available
During the opening event on Friday, guests were treated to
Halloween festivities and coffee from Huckleberry Roasters. The impressive
4,500 square feet of space offer users plenty of room for trying out the
various models and enjoying a one-of-a-kind interactive experience.
With paint color samples readily available alongside wheel
and tire displays that give drivers an idea of the type of ride they’ll get
from Rivian vehicles, there is something for everyone inside the store. Other
items such as branded apparel are also available for purchase at the showroom.
On top of everything else offered by Rivian's new location in Denver, users can schedule demo drives online. That way, those who are curious or interested in purchasing can actually try out the electric vehicle first-hand before taking the plunge. The showroom is open seven days a week and welcomes everyone to come take a look!
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Rivian Plans to Expand its Retail Spaces Network
Colorado recently announced a target of 82% electric car
sales by 2032, and Rivian is playing its part in this ambitious goal. The
automaker's sales increased 145% in 2023 compared to last year, according to
data from the Colorado Automobile Dealers Association.
To meet growing demand, Rivian is expanding their retail
network. Recently, they opened a showroom in Denver, Colorado that aims to
provide an immersive experience for customers. They also recently revealed
plans to open retail spaces in Atlanta and Nashville soon as well.
The electric automaker is determined to provide customers with an interactive platform for learning more about their vehicles, and new locations will help spread the word about Rivian's products across the country.
CEO RJ Scaringe said Rivian is Slowly Progressing Towards Profitability
Rivian is slowly progressing towards profitability,
according to its CEO RJ Scaringe. This statement comes after the electric
vehicle startup opened a new showroom in Denver, Colorado.
The company has ramped up production of its flagship
electric pickup truck, the R1T. In addition, third-quarter deliveries beat
analyst estimates by 53%, showing continued strong growth for the business and
further confidence in Rivian's ability to make profitable strides.
Rivian’s plant in Normal, Illinois also shows no signs of
slowing down; with construction teams onsite working around the clock and
automated test beds ensuring high product quality before delivery to customers.
Rivian looks forward to continuing this positive trend as it expands into other markets by 2024.
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The Bottom Line
The Rivian store in Denver, Colorado offers an immersive
experience to promote the company and its upcoming lineup of electric vehicles.
Customers can explore their choices of electric vehicles in
a modern showroom as well as interact with fully functional displays and kiosks
in the Virtual Reality Lounge.
Rivian has not only given customers a closer look at what
they have to offer but also created an unforgettable shopping experience that
showcases technology focused on sustainable transportation solutions.